Like all small businesses, often arborists have no business – that’s when they need to put all their spare energies into promoting themselves. What are some creative ways that arborists can promote their businesses?
Arborists often come as quite an obscure profession. Not everyone is familiar on what an arborists does which can make it problematic for them to find clients. Basically, the profession includes the cultivation, management, and study of individual trees, shrubs, vines, and other perennial woody plants. They are often employed by individuals who wish to care for trees. This includes activities such as pruning or removing trees, especially the large ones which can be considered dangerous work. As such, it can be quite hard to introduce someone to the work of an arborist.
Promotional agencies are able to recruit and supply the best promo staff within the field, and offer their clients outstanding service to make them relatively popular to their intended audience. With that being said, not everyone has the pleasantry to hire a professional promo staff and setup live events. For arborists that are considered to be a small business, it can be a bit of a struggle to go with this option. It is good to hear however, that arborists have a very good alternative found with promotional products this include items such as key rings, stress balls, badges, lanyards, note pads etc. That is available and can be given on a regular basis.
Executive gifts such as travel card holder, conference folder, business card holder, leather iPad case, mini flashlight and the likes are also a great option to consider as you will not be finding any shortage of such items when you look them up in several stores today. Promotional gifts are considered to be vast and expansive having a very broad range and reach. As such, you will be able to find torches like LED light torch, silicone bike lights, LED key torch, projector torch etc. as well as fridge magnets that are suitable items you can share to your intended audience. This will help pique the interest of your potential clients as they will be keen to know more about what an arborist is and what type of services that they provide.
People who wish to make use of promotional gifts however, are advised to practice moderation with the items that they are sharing. For instance, there was a police commissioner who spent a great deal of money on promotional items to “encourage participation” from members of the public. However it backfired when he was criticized for spending more than £7,000 on promotional materials that include lip balms, magnets and sweets.
This is why it is important to practice a good measure of balance when planning on sharing such items. Arborists are considered to be small businesses hence; one should not go extravagant with promotional items. With enough time and effort in sharing these gifts, customer interest will increase which in turn will help boost the overall popularity of arborists today.